SO&U Wins 2017 African Cristal Festival Emerald Award

Recently updated on January 30th, 2019 at 01:06 am

SO&U, an M&C Saatchi Partner creative agency has won the 2017 Emerald award of the African Cristal Festival for its Globacom Telecommunications ‘Grandpa Goes to London’ campaign in the Main – Continental – Awards category.

SO&U under the leadership of its celebrated Creative Director, Anthony Ekun was also shortlisted this year, 2017 for its innovative Glo Hamma campaign dubbed ‘Jenifa’.

The African Cristal Festival is recognised as a leading annual awards in tracking the performance of creative agencies across every media category and discipline.

The African Cristal Festival held in May 2017, in Marrakech, Morocco, rewards the best advertising campaigns created and broadcasted over the African continent on any media. In particular, the festival’s newly introduced Sub-category; African Culture, aims to celebrate the best African campaigns by using cultural specificities in promoting the uniqueness and authenticity of communications within the region.

Adjudicated by members of the ‘Creative Jury’ carefully selected from countries across the world including Nigeria, UK, Kenya, Spain, South Africa and Morocco. The African Cristal Festival is governed by its Leadership council ensuring a fair and seamless judging process.