The Pinnacle Of Nigerian Excellence! By Odetokun Blessing Odeleke
From its humble beginnings as a low-budget, grassroots direct-to-video market in the early 1990s, Nollywood has defied all expectations to blossom into a bona fide cultural phenomenon and one of Nigeria’s most inspiring and remarkable success stories. What started out as a scrappy, resourceful creative outlet has rapidly transformed over the past few decades into a veritable entertainment empire and mighty creative force. Today, this pioneering homegrown Nigerian film industry reigns as a juggernaut, captivating and entertaining audiences across Africa and increasingly around the world with its unique, authentic storytelling prowess rooted in African perspectives and experiences.
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