Best Nigerian Universities Offering Marketing

Recently updated on February 6th, 2023 at 02:19 pm

This assessment by PositiveNaija aims to provide a reliable guide on the overall standard of Nigerian universities offering marketing as an academic course and degree.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.

BEST NIGERIAN UNIVERSITIES OFFERING marketing

This assessment on the quality of Nigerian universities offering marketing as an academic course and degree is hinged on certain parameters or factors.

Factor 1: Accreditation

Indicator: Accreditation report by the National Universities Commission of Nigeria (NUC).

Source: NUC Undergraduate-Accreditation-Result-as-at-November-2021

This factor takes into consideration the qualifying elements for the course of marketing: library strength; physical and technological infrastructure; number and quality of relevant staff; etc.

Thus, in this assessment of recommended universities (undergraduate), only universities with full accreditation have been provided.

Factor 2: Quality of Education

Indicator/Source:

a) The Times Higher Education World University Rankings.

b) NUC Ranking Of Universities In Nigeria

This factor takes into consideration: Teaching (the learning environment); Research (volume, income and reputation); Citations (research influence); International outlook (staff, students and research); and Industry income (knowledge transfer), etc.

Thus, in this assessment of recommended universities, only the best universities in Nigeria according to the latest indicator/source rankings are featured (note: for NUC, universities with a total of 300 points and above).

The recommended Nigerian universities have also been listed in the order of their performance in the rankings.

Factor 3: Job employability

Indicator: Most employable Nigerian universities

Source: The Nigerian Graduate Report 2018 by Stutern.

This factor will be recorded in percent as stated in the report of the source relied on.

Factor 4: Accessible information relevant about the Faculty.

Indicator and source: Online – website of the respective university/faculty

This factor takes into consideration course information available on the following: curriculum; names and contact of the faculty (email and/or phone number); profile/CV and contact of staff and management; number of total students; seminars, conferences, research; tuition and other relevant fees; internet safety of the website; etc.

This factor will be recorded as “Available”, “Good” and “Excellent” accordingly.

2023 PositiveNaija Report
Universities	Job employability	Accessible information
Covenant University (CU)	83.70%	Good
University of Benin (UNIBEN)	58.51%	Good
University of Ilorin (UNILORIN)	60.22%	Good
University of Nigeria Nsukka (UNN/ UNEC)	68.18%	Good
Ladoke Akintola University of Technology (LAUTECH)	–	Good
Nnamdi Azikiwe University, Awka (NAU)	50.00%	Good
Babcock University	52.70%	Good
Lagos State University (LASU)	58.49%	Good

Research Credits

*This compilation was first researched, written, poster designed and last updated by Toju Micheal Ogbe – without interference or sponsorship by the featured universities.

*This research is open for/to suggestion, donation, sponsorship, collaboration, partnership or advertisement (+2349064503292).

Other disciplines/courses include: